乐士 · LESLI
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自在轻生活
乐士作为一个小而美的家电品牌，倡导现代“悦己”的生活理念，不拘泥于传统的产品售卖售卖模式，而是立在售卖精致的生活方式
在表现形式上，我们提炼了“蝴蝶”的元素，与“悦己”的概念产生强关联，并结合品牌名的首字母“L”作为品牌符号; 在品牌字体设计中，更好的将符号元素融入进字体中，更好、更全面地呈现品牌视觉设计的统一性，对乐士的识别、记忆、传播都起到关键作用。
生活，应该是每个人自己的作品。
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COMFORTABLE & EASY LIFE
As a small and beautiful home appliance brand, LESLI advocates the concept of modern "happy self", which is not restricted to the operating model of traditional products to sell, but is selling exquisite lifestyles.
In the form of expression, we refine the elements of "butterfly" and are associated with the concept of "pleasing ourselves", combined with the first letter "L" as the brand symbol; in the brand font Better and more comprehensive presentation of the unity of brand visual design can play a key role in the recognition, memory, and communication of LESLI.
Life, It should be everyone’s own work.
